Privacy Policy

Beresford Ward Limited is committed to protecting your privacy. This policy describes how we use your personal data.

In this Privacy Policy the terms, ‘we’, ‘us’ and ‘our’ are references to Beresford Ward Limited, company number 05298531, having a registered address of 77 North Hill, Plymouth, PL4 8HB.

Please read the following carefully to understand how we deal with your personal data.


Your privacy is important to us, and we are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws.

By accessing, browsing or otherwise using our website you confirm that you have read and agree to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should not use our services.

What information do we collect?

We may collect personal information from you in connection with your use of our website, including such personal information as:

your name, email address, telephone number and property address when you register and arrange a viewing, register for property alerts, request a valuation or lettings consultation or submit an enquiry;

cookie data which relates to your use of our website;

  1. ➢ data sent from your browser to our server which may include: • the time, date and duration of your visit to our website;
  2. ➢ the site from which you have come (the referral URL);
  3. ➢ the pages visited on Our website; and
  4. ➢ your IP address.
  5. We may also collect information from you in connection with a service or product provided to you by us, including personal information such as:
  6. your name, postal address, phone number, email address and details of your requirements where you engage us to provide letting agency services on your behalf either in our offices, at your property, by telephone or by email;
  7. where appropriate your marital status, date of birth, nationality and tax status when you enter into a lettings agreement with us;

financial or other identifiers including your bank account details, tax URN number and income/expenditure details where we manage a financial transaction for you, set up a standing order, or take payment for the services which we provide to you;

your date of birth, nationality and other details from identity documents which you provide to us where we are required by law to carry out know your client anti-money laundering checks and right to rent checks and the results of those checks;

details of your mortgage arrangements, confirmation of how long you have owned the property.

details of any mortgage or insurance, licensing documentation and service contracts which you have in place in relation to a property you wish to let where you are a landlord and we are providing you with letting services;

your marital status, employment details, national insurance number, nationality, residential status, bank details and credit history when carrying out referencing and credit checks and the results of those checks;

details relating to your property including photographs, floor plans, energy performance certificate ratings/ home reports, property description and survey results when you engage us to market a property for you;

photographs of your property when we market your property to let, prepare an inspection report on the condition of your property, or when we prepare an inventory to record the condition of your property at the start or end of a tenancy;

your contact details, move in and move out date, utility meter serial number and meter readings where you are a landlord or tenant, prior to a tenant moving in to a property and when the tenant moves out;

your move in and move out date and details of the deposit you have paid where you are a tenant when registering or releasing any deposit from a deposit protection scheme;

your client reference number and the balance of any debt which you owe if we are required to take steps to collect a debt or take possession of a property;

references relating to you, or information required to prepare a reference for you where you are a tenant; and

your title, names, contact details, preferences for delivery methods, sex, civil/marital status, date of birth, nationality, occupation, employment and remuneration information (including salary/bonus schemes/overtime/sick pay/ other benefits) and employment history, bank account details, tax information, loans and credit commitments, personal credit history, sources of income and expenditure, family circumstances and details of dependents, confirmation of whether or not you smoke, any pre-existing mortgage and/ or insurance products and the terms and conditions relating to these, credit reference checks and details of the type of mortgage, insurance and/or protection you require where you are receiving mortgage, insurance and/or protection advice from us.

When will your special data and criminal disclosures be collected?

We may collect personal information from you which is of a sensitive nature. Where we do so we treat this information in accordance with the additional protection it is given under data protection laws.

If you have parental responsibility for children under the age of 16 it is also very likely that we will record information on our systems that relates to those children and potentially, to their Special Data.

How we use this information?

Your information will be used by us as follows:

to provide you with the lettings service which you have asked us to provide

➢ to protect a tenant’s deposit by registering it with a deposit protection scheme;

➢ to take payment from you for the services which we provide;

➢ to arrange and carry out viewings;

to process the receipt and payment of rent, maintenance and tax for you if a property is being let;

➢ to arrange an energy performance certificate or home report inspection for you;

to arrange an inventory check or to prepare a report on the condition of a property if it is being let;

to ensure that utilities are in place and that utility companies and local authorities are able to contact you for billing purposes when you move in to a property;

to carry out tenant referencing and credit checks to assess if you are creditworthy before you move in to a property. To carry out such checks, your personal information may be shared with credit referencing companies;

to better understand your requirements and provide you with services specific to your needs;

to improve the services, we offer by analysing your personal information, so we better understand how you use our services;

➢ to keep client records up to date;

to provide you with general updates in relation to the property market, in accordance with your preferences;

to provide you with information which we reasonably believe may be relevant to you based on the services we are providing;

to help answer any questions which you have asked one of our agents or staff members;

➢ to provide you with a quote for our services;

to analyse cookie and website usage data to keep improving our website;

to allow us to customise the content which is presented to you based on your likely interests;

to comply with applicable laws where we are obliged to retain and/or disclose certain information;

to investigate or address claims or complaints relating to your use of our services;

➢ for internal and external auditing purposes;

to carry out anti-money laundering checks;

➢ to carry out right to rent checks;

to transfer information to any entity which may acquire rights in us;

➢ to collect a debt which is owed to us; and

➢ for onward referencing where you are a tenant.

What is the legal basis for this use?

Wherever we collect or use your personal information, we will make sure we do this for a valid legal reason. This will be for at least one of the following purposes:

because it is necessary to fulfil the terms of our contract with you – if you have entered into a contract with us for example to let a property;

because it is necessary to support the legitimate interests of our business in operating our website and providing letting agency services in relation to our letting agents efficiently to meet your needs – in all such cases, we will look after your information at all times in a way that is proportionate and respects your privacy rights and you have a right to object to processing as explained in the section on Your Rights below;

to meet responsibilities, we have to our regulators, tax officials, law enforcement, or otherwise meet our legal responsibilities

where we have obtained a clear consent from you – we will always make it clear when we need your consent and how you can change your permissions at any time thereafter.

Where do we get the information we collect?

The majority of the personal information which we collect will have been voluntarily provided by you, however we may also obtain your personal data from other sources including:

third parties including credit reference agencies, law enforcement/regulatory bodies, companies providing commercially available databases, social networks (such as Facebook), introducer companies who have referred you to us for the delivery of services, your employer, your solicitor, trustees or your attorney;

➢ online property portals such as Rightmove and Zoopla; and

other publicly available sources such as the electoral roll and HM Land Registry.

How long will the data be retained?

The personal information that you provide will be retained by us in accordance with applicable laws and our internal retentions policy. However, we will take reasonable steps to destroy or de-identify personal information we hold if it is no longer needed for the purposes set out above. We will only hold your personal information on our systems for as long as is necessary for the relevant purpose for which it was collected.

Who do we share this data with?

The information you provide to us will be held on our computers and may be accessed by or given to our staff for the purposes set out in this Privacy Notice or for other purposes approved by you.

We may also disclose your information to the third parties listed below for the following purposes:

service providers who need to know the information in order to provide us or you with a product or service including our approved contractors for the purpose of carrying out maintenance or gas safety checks at your property, surveyors where you or your mortgage provider require a survey to be carried out, your conveyancer, mortgage or insurance adviser;

law enforcement bodies and/or other regulatory entities in order to comply with any legal obligation or court order including the police, HMRC and local authorities;

third parties we work with as part of providing our services and their associated companies and sub-contractors, including (but not limited to) IT administrators, inventory clerks, photographers, utility companies, marketing and transactional communication companies, energy performance certificate companies and companies that facilitate electronic signature of documents;

referencing companies to check your creditworthiness and to help prevent fraud and money laundering, the check will leave a soft ID footprint on your credit file which should not affect your credit rating;

social media networks such as Facebook for marketing purposes as explained in the ‘use of the information we collect’ section of this Privacy Notice;

debt collection companies to assist us in collecting any monies which you owe to us where payment is overdue;

our professional advisers, for the purpose of assisting us to better manage, support or develop our business and comply with our legal and regulatory obligations;

third parties as necessary in the event of a claim or dispute relating to the use of our services;

When providing you with letting services we may share your personal information with: the landlord, tenant or their guarantor to comply with our legal obligations, including our obligation to keep the landlord fully informed where we manage a property on their behalf and to allow you to contact each other directly in circumstances where the landlord is managing the property;

Utility providers on the commencement of an agreed tenancy and/or where a tenancy end date has been agreed. This does not prevent the supplier of gas and/or electricity being changed by the landlord or the tenant at any time during a tenancy;

The Deposit Protection Service trading as The DPS for the purpose of providing a tenancy deposit protection scheme;

    1. ARLA Propertymark a professional body responsible for raising professional standards amongst letting agents, where information relating to you is requested by them in order to protect your interests; and
    2. The Property Ombudsman scheme where they are providing an alternative dispute resolution service in connection with the letting services which we are providing.

How do we use your information for marketing?

We sometimes use the information you provide us with to keep you informed about products or services which we provide and which we believe you may be interested in. Where we conduct marketing, we do so in accordance with applicable laws.

Where you contact us through the ‘contact’ page of our website or make an enquiry in branch or on the phone to us, we will use the details you have supplied to us to provide you with our general property marketing by email unless you choose to ‘opt-out’ of these communications. If you do ‘opt-out’ then we will not send you information relating to our general property marketing by email. We may however contact you in future by phone where we reasonably believe (on the basis of services that we are providing to you) that there are additional, different services which you may be interested in. We rely on legitimate interests as a lawful basis for processing your information to conduct this above marketing and we ensure you always have the right to opt-out of receiving marketing communications from us. If you wish to never receive any form of marketing communication from us, you can let us know by contacting us (using the details provided below).

Other than as explained above, we do not pass on your information to other companies for their own marketing purposes.

If, at any time, you prefer not to receive further communications from us (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by contacting us.

How do you safeguard your information?

We employ security measures which aim to protect the information provided by you from access by unauthorised persons and against unlawful processing, accidental loss, destruction or damage.

We also expect you to take reasonable steps to safeguard your own privacy when transferring information to us, such as not sending confidential information over unprotected email, ensuring email attachments are password protected or encrypted and only using secure methods of postage when original documentation is sent to us.

What rights do you have?

Subject to certain exemptions, and in some cases dependent upon the processing activity we are undertaking, you have certain rights in relation to your personal information.

If you wish to access any of the above-mentioned rights, we may ask you for additional information to confirm your identity and for security purposes, in particular before disclosing personal information to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive.

You can exercise your rights by contacting us using the details in the contact section of this Privacy policy. Subject to legal and other permissible considerations, we will make every reasonable effort to honour your request promptly or inform you if we require further information in order to fulfil your request.

We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way.

What are your rights to access, rectify or erase your personal information?

You have a right to request that we provide you with a copy of your personal information that we hold. You also have a right to request that we rectify inaccurate personal information. We may seek to verify the accuracy of the personal information before rectifying it.

You can also request that we erase your personal information in the following limited circumstances:

➢ where it is no longer needed for the purposes for which it was collected; or

where you have withdrawn your consent (where the data processing was based on consent); or

➢ following a successful right to object; or

➢ where it has been processed unlawfully; or

➢ to comply with a legal obligation to which we are subject.

    1. We are not required to comply with your request to erase personal information if the processing of your personal information is necessary: o for compliance with a legal obligation; or
    2. o for the establishment, exercise or defence of legal claims.

How do you opt-out of direct marketing?

You can request that we change the way we contact you for marketing purposes.

You can request that we do not transfer your personal information to unaffiliated third parties for the purposes of direct marketing or any other purposes.

How do you contact us for more information?

If you have questions or comments about our Privacy Notice or if you wish to exercise your rights mentioned above, please contact is:


Post: Beresford Ward Ltd, 77 North Hill, Plymouth, PL4 8HB

Telephone: 01752 668877

How do you make a complaint?

If you have any concerns or complaints as to how we have handled your personal data you may lodge a complaint with the UK’s data protection regulator, the ICO, who can be contacted through their website at or by writing to Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

This Privacy Policy was last updated on 23 May 2018.